In-depth insights on a key group of major spenders
The Simmons Teens Study is a comprehensive, continuously-measured sample of approximately
2,000 teens (including both English and Spanish-speaking teens) between the ages of
12 and 17 that lets you tap into an influential consumer segment and build brand equity
early in the customer relationship.
Released twice a year, the Simmons Teens Study provides single-source measurement
of major media, products, services, and in-depth teen demographic and lifestyle/psychographic
characteristics. In addition, it offers detailed information of ownership, purchase
and usage of brands, products and services, including financial, entertainment and
consumer package goods sectors.
As with all Simmons studies, Client Service support is available to help subscribers
of the Simmons Teens Study. An additional range of enhanced Client Service Packages
are available to provide dedicated support.
Client issue: A carbonated soft drinks company wanted to define
core consumers for a new brand and size for the teen universe in order to determine
its potential as a target market that would provide growth for the brand.
Experian Simmons solution: Utilizing the Simmons Teens Study,
marketers were able to define the mindset of the core target, their social interaction,
self-concepts and media behavior. They gained valuable insights on what CSD brands
mean for teens and identified key brand loyalties. They were also able to uncover
new opportunities for business and determine the major points of engagement to reach
the core target.
Results delivered: A much larger universe was created from which
to source business for the brand moving forward. Successful marketing communications
programs were developed, nad positioning and concept areas defined. Sales and household