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Simmons® Kids and Teens Studies

Delivering the mindset of America’s young consumers

The Simmons National Kids and Teens Studies deliver actionable insights into the behaviors, attitudes and brand preferences of America's youth through a comprehensive, continuously-fielded survey of approximately 4,200 kids and teenagers, including both English and Spanish-speakers, between the ages of six and 17.

Released twice annually, the Simmons Kids and Teens Studies provide a single-source measurement of the media youth use, the products they consume and the brands they like best. In addition, it offers a wealth of information on their attitudes about money, parents, friends, media, fashion, self-image and much more.

The Simmons National Kids and Teens Studies provide advertisers and brands unprecedented insight into how to best market to children.

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