The Simmons National Hispanic Consumer Study empowers markets to improve their Hispanic marketing efforts by providing unique insights and vivid profiles of Hispanic consumers including lifestyles, attitudes, brand preferences, media use and more. The high quality, nationally representative study is the first syndicated national Hispanic study to be launched in the U.S.
The continuously fielded survey of approximately 25,000 U.S. adults annually, including over 7,500 English and Spanish speaking Hispanics, is released quarterly and measures and over 60,000 data elements, including:
The Simmons National Hispanic Consumer Study utilizes a patented*, multi-frame sample design.
*U.S. Patent No. 7,246,035
To learn more about how Consumer Insights can help you improve your Hispanic marketing efforts, please complete the following form and click "Get More Information" at the bottom. If you would like to talk to a representative immediately, please call us at (844) 747-1667.