Food is an integral part of American culture and understanding Americans' food habits provides us with a greater understanding of consumer lifestyles, attitudes and purchase behaviors. The Simmons food lifestyle segmentation solution gives clients deep insights into Americans' diverse eating habits and attitudes about food. The food lifestyle segments are based on key dimensions such as attitudes towards cooking, motivation for eating healthy, interest in obtaining information from food labels and opinions on fast food. The food lifestyle segmentation solution is available in the Simmons national consumer study and includes the following five distinct segments:
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