Case study: iAcquire

Persona-driven search strategy drives better results

Simmons® National Consumer Study

Delivering the mindset of the American consumer

The Simmons National Consumer Study brings consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use. The high quality, nationally representative study is the result of a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults, including both English and Spanish speakers.

The study, released quarterly, simplifies and enhances consumer and media research reporting on over 60,000 data elements, including:

  • All major media usage, including traditional and emerging digital platforms
  • Over 1,000 distinct media properties
  • More than 500 product categories and over 8,000 brands
  • Over 600 consumer attitudes and opinions
  • In-depth demographic and lifestyle characteristics

The Simmons® National Consumer Study utilizes a patented*, multi-frame sample design.

*U.S. Patent No. 7,246,035

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