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Opportunities through the rise of smart devices

The Internet of Things- Opportunities through the rise of smart devices

Simmons® waistband segmentation system

The Simmons waistband segments give clients unparalleled insight on the differences and similarities between consumers based on their body characteristics: food preferences, self-image, health, psychographic profiles, lifestyle characteristics, and media usage preferences.
 
Based on CDC/NIH guidelines, Simmons classifies respondents based on their BMI. Simmons' waistband segments provide an in-depth understanding of consumers by four body types:

  • Underweight
  • Normal
  • Overweight
  • Obese

Applications:

  • Apparel retailer: better meet consumer needs and expectations in terms of size mix and styles
  • Quick-service restaurant: tailor menu and specials based on food preferences and health concerns
  • Healthcare: determine which segments are most at risk for specific health ailments
  • Automotive: understand how auto preferences differ based on physical characteristics
  • Travel: find which segments are the most likely candidates for specialty destination trips
  • Magazines: use the segments to understand how to target health and nutrition advertisers

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