Hitwise Privacy Policy

Hitwise Privacy Policy

Last Update: June 17, 2015

Hitwise, an Experian company, is strongly committed to protecting and respecting your privacy rights in accordance with the respective compliance obligations of the countries in which we operate. This Hitwise Privacy Policy sets out the bases on which Hitwise collects and uses personal data from our customers and should assist our web site visitors in understanding our data security and privacy practices regarding collecting personal data from customers of Hitwise services. This Privacy Policy also encompasses data collected by Hitwise via its data partners.

What Personally Identifiable Information is Collected?

Hitwise seeks to collect information from its customers in a fair and lawful manner for the purposes of customer identification, providing services and billing and related administration. Hitwise collects data, such as name, address, e-mail address, fax and telephone numbers, on customers and prospects, through the Experian corporate website, Experian.com.

Hitwise may collect other information about customers and prospects use of the website and their business or the company for whom they work, for the purpose of direct marketing campaigns, as permitted by law. Customers and prospects are not obliged to provide such information and may choose to opt out of such direct marketing campaigns through contacting their account representative or our Privacy Office.

  • Hitwise will give you the option to opt out of each commercial email communication that we may send to you.
  • Hitwise may keep a record of any correspondence with customers and newsletter subscribers until it is no longer necessary.
  • Hitwise may also ask you to complete surveys for research purposes and may keep a copy of your responses. Please note that you are not obliged to respond to such surveys.

Are Cookies and Log Files Used?

Hitwise may collect information about your computer and browsing preferences, including where available your IP address, operating system and browser type, for system administration purposes. This is statistical data about Hitwise's users' browsing actions and patterns, and does not identify any individual.

In some circumstances, Hitwise uses cookies to enhance the functionality of the service we offer our customers. A cookie is a small data file on the hard drive of your computer. Hitwise uses cookies to identify a customer and to store registration details so that the customer is no longer required to re-enter these details on subsequent visits. In addition, Hitwise uses cookies to indicate the number of computers used by each customer to log-in to the Hitwise service, to prevent abuse of the system and logins. Hitwise also collects information on IP addresses and web browsers used by customers when they access the service for the same reasons mentioned above.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts or functionality of the Hitwise website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to the Hitwise website.

Please note that Hitwise may use technology service providers to help us monitor our website usage. Some of these service providers may collect non personal information through cookies on our behalf. These vendors are obliged to comply with the terms of this privacy policy.

Uses Made of the Information

Hitwise uses information held about you in the following ways:

  • To provide you with information and services that you request from Hitwise or which Hitwise feels may interest you, where you have consented for such purposes;
  • To carry out its obligations in any contracts with you;
  • To allow you to participate in interactive features of the Hitwise service, when you choose to do so;
  • To notify you about the changes to the Hitwise service, including new product announcements; and
  • To conduct internal administration of Hitwise's business.

Does Hitwise Disclose Information to Third Parties?

Hitwise uses third party vendors for customer relationship management purposes, including with the distribution of email communications. Hitwise does not permit third party vendors to use customer personal data for any purpose outside of those disclosed within this privacy policy.
Hitwise may disclose the names of users of the Hitwise service to enquiring parties only if the enquiring party is from the same organization as the Hitwise user.

Hitwise may disclose your personal data to other parties:

  • To companies who are legally affiliated with Hitwise, including those within the Experian family. Information on Experian business lines can be found at www.experianplc.com
  • In the event that Hitwise sells or buys any business or assets, in which case Hitwise may disclose your personal data to the prospective seller or buyer of such business or assets
  • If Hitwise or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;
  • If Hitwise is under a duty to disclose or share your personal data in order to comply with any legal obligation;
  • In order to enforce or apply our Conditions of Use and other agreements with you;
  • To protect the rights, property or safety of Hitwise or its customers, which includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Where We Store Your Personal Data

By submitting your personal data to Hitwise, you consent to the transfer and storage of personal data for processing by Hitwise in another country of our choosing, including Australia and the United States. Hitwise will take reasonable steps to ensure that your data is treated securely outside of your country of origin and in accordance with this privacy policy.

Securing Your Personal Data

All information you provide to Hitwise is stored on secure servers. Any payment transaction information will be encrypted and used solely to process the transaction. Where Hitwise has given you a password which enables you to access Hitwise client portal such as login.us.hitwise.com, you are responsible for keeping this password confidential.

Once Hitwise has received your information, Hitwise will use strict procedures and security features to try to prevent unauthorized access. However please note that Hitwise cannot guarantee the security of your data in transmission to Hitwise. Transmission is at your own risk.

Links to Third Party Sites

The Hitwise client portal may from time to time contain links to external websites. Hitwise encourages its customers to review the privacy and security policies of any externally linked websites that may be accessed through the Hitwise website. Hitwise assumes no responsibility or liability for the information, collection and disclosure practices of any sites that a user can access through the Hitwise website. Please check the privacy policies of external websites before you submit any personal data to them.

Can I Change or Delete Information Secured?

Hitwise does its utmost to ensure the quality and accuracy of the customer personal data in its possession, and as such invites newsletter subscribers and customers of the service to access or update their details as necessary. Hitwise is committed to providing reasonable and practical access to allow visitors the opportunity to identify and correct any inaccurate details we may hold.

  • Hitwise shall respond to your data access request within 30 days of receiving your request.
  • If Hitwise is unable to respond to your request within such period Hitwise shall notify you of the reason why Hitwise is so unable.

All Hitwise customers and prospects have the right to access or update personal data that they have submitted through the Experian website by clicking here or by contacting the Privacy Office. Should subscribers and customers subsequently choose to unsubscribe from mailing lists they can do so by following the instructions on how to unsubscribe provided in all Hitwise communications. On request, Hitwise will delete personally identifiable information that has been submitted from the current database, unless it is required to retain such information by law.

Children's Online Privacy Protection

The Hitwise service is directed towards adult business users. Hitwise does not knowingly collect information from children under the age of 13. Children under the age of 13 should not use the Hitwise website or submit information to Hitwise.

Data Collected Through Partnerships

Hitwise’s principal business is driven by the collection of consumer data, including non-identifying internet browsing data, from data partners (and not directly from end-users), including:

  • Internet Service Providers (ISPs). We partner with ISPs operating across a wide range of metropolitan and regional areas. These ISPs provide Experian with browsing data from their users. 
  • Internet User Panels. We partner with consumer research companies which have assembled panels of consumers who have agreed to the collection and sharing of their internet browsing and/or other data (such as in response to surveys), in return for incentives, e.g. points for rewards programs. 
  • Software Vendors. We also partner with global software providers (e.g., toolbar providers) who provide us with browsing data of their end-users who have agreed to have such data shared with market research companies like Hitwise.

The Data. Generally, the data collected includes browsing data (e.g., URLs visited). Hitwise does not intend to collect personally identifiable information from its data partners and takes steps to avoid collecting or receiving such data. Specifically, Hitwise has developed a proprietary filtering solution, which it provides to data partners, that seeks to expunge personal information before the partner provides any collected data to Hitwise.

Use of the Data. Hitwise uses the partner-collected data in the services that it provides to its customers, including to provide marketing and behavioral insights to our customers and perform market research and other analytics.  We do not sell or rent data to third parties in a manner that identifies individuals/consumers.


Any changes that Hitwise makes to this Privacy Policy shall be posted on the Experian corporate website and, where appropriate with material changes, we may also notify you via email.

Contact our Privacy Office
Please direct any questions or comments regarding our Privacy Policy or practices to us at:

Experian Marketing Services
Attention: Hitwise Privacy
29 Broadway
New York, NY 10006
Phone: 212 809-0825
Email: digitalprivacy@experian.com

For more information on Experian and their related services, please refer to www.experian.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.