Improve the effectiveness of your marketing efforts and boost return on investment (ROI)
Data, segmentation, analytics: this is the modern marketer's toolkit to understanding their best customers—and gaining new ones.
Experian’s Custom Analytics offers marketers the insight that drives confident strategies. From profiling and understanding your best customers, developing prospect models based on those best-customer profiles, to closing the loop on your campaigns with measurement and ROI analysis – Experian’s Custom Analytics expertise provide marketers with insights that inspire confidence.
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Data Clique partnered with Experian Marketing Services to give a national fitness chain an exercise in driving new memberships through identifying their best customers.