Connecting customer data between online and offline worlds is a significant challenge for marketers today. To really understand customer interactions and purchase behavior, effectively manage campaign attribution and properly allocate budget for future campaigns to maximize return on investment, marketers need to see the whole picture. Email is the key to linking these online and offline worlds.
Download our webcast, to glean actionable intelligence from Hearst Publications, home of iconic brands such as Cosmopolitan, Esquire and Good Housekeeping, on how they are applying data from Experian’s Email Insights to improve customer reengagement and marketing performance. Hearst will walk you through their journey of strategic business goal development, program adoption and successes. You will learn how they are applying their insights to drive a comprehensive re-engagement strategy with former subscribers and optimizing their overall email deployment.
During this webcast, learn how you can:
Don’t miss the opportunity to learn how Email Insights is working for Hearst Magazines. Complete the form in the right column to view this webcast today!
Jim Murphy is the Senior Director of Marketing Operations for Hearst Magazines, the largest magazine publisher in the United States. With over 13 years of experience in the publishing industry, Jim’s industry, operational and technical knowledge help develop and deliver technical solutions to solve strategic business issues. Responsible for directing all marketing operations for Hearst Magazines’ 19 publications, Jim’s expertise in data warehousing, database marketing and business intelligence solutions have been instrumental in taking Hearst Magazines beyond the boundaries of print, launching them into the digital world of today. Jim holds a BA in Chemistry from Johns Hopkins University and an MA in Medical Informatics from Columbia University in New York.
Scott Paprocki is the Director of Product Management for Experian Marketing Services. With over 10 years of consulting and product management experience in digital media and data management Scott is an expert in interactive marketing, product management, social media, display, mobile, and email deliverability. Scott’s passion and expertise for understanding clients’ digital and interactive marketing needs allows him to continually help clients find the right solution to improve efficiency and grow their business. Scott is a graduate of The University of Texas at Austin with a BA in Management Information Systems.