Hear from Hearst Magazines on how Email Insights drives campaign success
Connecting customer data between online and offline worlds is a significant challenge
for marketers today. To really understand customer interactions and purchase behavior,
effectively manage campaign attribution and properly allocate budget for future campaigns
to maximize return on investment, marketers need to see the whole picture. Email is
the key to linking these online and offline worlds.
Download our webcast, to glean actionable intelligence from Hearst
Publications, home of iconic brands such as Cosmopolitan, Esquire and Good Housekeeping,
on how they are applying data from Experian’s Email Insights to improve customer
reengagement and marketing performance. Hearst will walk you through their journey
of strategic business goal development, program adoption and successes. You will learn
how they are applying their insights to drive a comprehensive re-engagement strategy
with former subscribers and optimizing their overall email deployment.
During this webcast, learn how you can:
Identify 10-40% of active emails within your inactive list
Increase click rates by up to 2X from additional demographic insights
Increase total revenue by up to 40% due to optimized email delivery
Don’t miss the opportunity to learn how Email Insights is working for Hearst
Magazines. Complete the form in the right column to view this webcast today!
Jim Murphy is the Senior Director of Marketing Operations for Hearst Magazines,
the largest magazine publisher in the United States. With over 13 years of experience
in the publishing industry, Jim’s industry, operational and technical knowledge
help develop and deliver technical solutions to solve strategic business issues. Responsible
for directing all marketing operations for Hearst Magazines’ 19 publications,
Jim’s expertise in data warehousing, database marketing and business intelligence
solutions have been instrumental in taking Hearst Magazines beyond the boundaries
of print, launching them into the digital world of today. Jim holds a BA in Chemistry
from Johns Hopkins University and an MA in Medical Informatics from Columbia University
in New York.
Scott Paprocki is the Director of Product Management for Experian Marketing Services.
With over 10 years of consulting and product management experience in digital media
and data management Scott is an expert in interactive marketing, product management,
social media, display, mobile, and email deliverability. Scott’s passion and
expertise for understanding clients’ digital and interactive marketing needs
allows him to continually help clients find the right solution to improve efficiency
and grow their business. Scott is a graduate of The University of Texas at Austin
with a BA in Management Information Systems.
Complete this brief form to view the webcast today!