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PharmaPredictSM is a consumer/patient segmentation and profiling tool for pharmaceutical marketers built on actual, de-identified patient behavior and answers key questions about consumer lifestyle. Containing detailed demographic and psychographic data, it provides an in-depth view of such behavior as prescription usage, diagnosis, insurance coverage, homeowner status, income, interests and ethnicity. By helping pharmaceutical marketers improve targeting for their direct marketing and advertising efforts and increase brand awareness, this powerful information predicts consumer segments that are more likely to display desired behavior and have the need for specific drugs.

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