Dana is Experian Marketing Services’ representation of your “best customer.”
She’s hyper-connected, always on, and fully expects you to interact with her
in her preferred channels with a consistent and compelling message.
Watch this video to learn more about Dana and why you need to develop marketing
campaigns that ensure intelligent interactions with her, every time.
Learn more about Dana
Visit Experian Marketing Services’ YouTube channel to see more videos about Dana and explore new
ways to attract and engage your best customers.
You can also check out our Dana
infographics to see even more about Dana and learn why understanding her preferences
will help you develop and execute more effective marketing campaigns.
Experian Marketing Services
Learn how we can help you with your marketing strategy now!