Experian helps marketers in a variety of industries target the right consumers, at the right time, with the right message. From building your target audience, to ensuring your message is activated using an omnichannel strategy, to measuring campaign results—Experian has the solutions you need.
View the information below for the markets we serve, and complete the form at the right to learn more about how we can help you have more meaningful interactions with people.
Experian powers automotive marketing. We are the only primary data source for all three things needed to sell a car - vehicles, consumers and credit. We uniquely transform data into powerful insights to help you find, reach and retain customers.
Consumers are making their purchases online now more than ever. Get your piece of the ecommerce pie by driving traffic to your website or app with data and insights from Experian. We’ll help you create a data-driven marketing strategy to build your target audience, plan your campaign and measure the results. Here’s how:
Experian’s experienced team serves financial services organizations to help drive growth and differentiate the customer experience. Building upon a foundation of the most comprehensive data (including alternative, consumer and commercial), we help lenders and financial institutions leverage analytics and insight to create advanced marketing strategies. Integrating the latest technology and decisioning, lenders can recognize consumers during their digital shopping experience and present them with relevant offers in a timely manner using real-time and predictive analytics, while protecting consumers in a secure environment.
Communicate with your utility customers using a powerful combination of your first-party data and Experian’s third-party data and insights. By better understanding your customers—beyond the basic demographics—you’ll get to know them on a deeper level to deliver timely, relevant and personalized messaging that resonates.
Healthcare organizations are being challenged to think differently about healthcare engagement. You need data and actionable insights to remain competitive in this new consumer-driven healthcare landscape. Experian can help you become more consumer-facing, expanding your reach and attracting and retaining patients for service line growth. Learn more.
From hardware to software to everything in between, your business needs to sell product to remain both profitable and competitive. While many Americans wholeheartedly embrace new technology and adopt it quickly, others take a bit longer to adjust before integrating new devices and technology into their lives. From targeting to retention, whether you’re marketing to businesses or consumers, Experian can help you identify and target the right audience and provide a personalized, omnichannel experience that resonates.
The media and entertainment industry is continuing to face external pressures from evolving consumer demand, technology, and product innovation. Ultimately, this is driving industry consolidation and competition in an oversaturated marketplace. Consequently, both traditional and digitally-native organizations within each industry sub-sector – film/TV studios, music, media publishers, radio, gaming/eSports, live events, ticketing, podcasting, broadcasters and OTT platforms – need aggressive marketing solutions to:
We can help identify geographically desirable consumers, get them into your restaurant and keep them coming back. Experian can help you build the perfect audience, activate your efforts on the right marketing channels (including mobile advertising) and measure your campaign’s effectiveness.
To provide a seamless customer experience across all channels of engagement, savvy retailers are focusing on identity resolution, customer-centric service and personalization to attract and retain customers. Growing profits requires new solutions to:
The competition is fierce, so Experian is here to help you stand out from the crowd by helping you connect with and engage potential and existing customers using a data-driven marketing strategy. We’ll help you identify new audiences, cross and up-sell to existing customers, and ensure your messaging not only resonates, but also reaches your audience on the channels they prefer. We can even help you measure the results of your campaign to show ROI and justify spend for future campaigns.
Find travelers that represent the best opportunity for your business. Leverage Experian’s travel propensity models to score each traveler household in the U.S. for its travel behavior across a broad set of consumer-packaged travel interests and activities.