Experian helps marketers in a variety of industries target the right consumers, at the right time, with the right message. From building your target audience, to ensuring your message is activated using an omnichannel strategy, to measuring campaign results—Experian has the solutions you need.
View the information below for the markets we serve, and complete the form at the right to learn more about how we can help you have more meaningful interactions with people.
Experian powers automotive marketing. We are the only primary data source for all three things needed to sell a car - vehicles, consumers and credit. We uniquely transform data into powerful insights to help you find, reach and retain customers.
Experian’s experienced team serves financial services organizations to help drive growth and differentiate the customer experience. Building upon a foundation of the most comprehensive data (including alternative, consumer and commercial), we help lenders and financial institutions leverage analytics and insight to create advanced marketing strategies. Integrating the latest technology and decisioning, lenders can recognize consumers during their digital shopping experience and present them with relevant offers in a timely manner using real-time and predictive analytics, while protecting consumers in a secure environment.
Healthcare organizations are being challenged to think differently about healthcare engagement. You need data and actionable insights to remain competitive in this new consumer-driven healthcare landscape. Experian can help you become more consumer-facing, expanding your reach and attracting and retaining patients for service line growth. Learn more.
The media and entertainment industry is continuing to face external pressures from evolving consumer demand, technology, and product innovation. Ultimately, this is driving industry consolidation and competition in an oversaturated marketplace. Consequently, both traditional and digitally-native organizations within each industry sub-sector – film/TV studios, music, media publishers, radio, gaming/eSports, live events, ticketing, podcasting, broadcasters and OTT platforms – need aggressive marketing solutions to:
We can help identify geographically desirable consumers, get them into your restaurant and keep them coming back. Experian can help you build the perfect audience, activate your efforts on the right marketing channels (including mobile advertising) and measure your campaign’s effectiveness.
To provide a seamless customer experience across all channels of engagement, savvy retailers are focusing on identity resolution, customer-centric service and personalization to attract and retain customers. Growing profits requires new solutions to:
Find travelers that represent the best opportunity for your business. Leverage Experian’s travel propensity models to score each traveler household in the U.S. for its travel behavior across a broad set of consumer-packaged travel interests and activities.