Delivering accurate data quality for a more compelling customer view
With so many touch points available between brands and consumers, critical insight about customers has never been more abundant. And while today’s brands enjoy this new reality, understanding and linking all of this data to inform campaign strategy, customer interaction efforts and response measurement has become an increasingly challenging task for marketers who are determined to be customer obsessed.
Address verification software from Experian Data Quality ensures the validity of contact address data. Use address software to verify addresses at the point-of-entry and to verify preexisting data through batch address cleansing.
Add an extra layer of accuracy to your contact data by including email verification in your data management strategy. Ensure the email address is valid and check for domain and syntax errors before committing the contact to your database.
Take address verification one step further. Deepen your understanding of consumers before you engage with them with real time data enhancement.
Through our unique and proprietary linkage technology, Experian can connect your customer records, transactional records and our unparalleled consumer data to all meaningful online and offline advertising channels.