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Download the Bass Pro Shops case study

Increase customer response through data-driven marketing

Bass Pro Case Study

Learn how Bass Pro Shops, a leading multichannel retailer of outdoor recreation goods and hunting and fishing equipment, builds targeted marketing programs across its online and brick-and-mortar customer touch-points.

By tapping into Experian Marketing Services’ email marketing, address verification and competitive intelligence capabilities, Bass Pro was able to garner a 37 percent open rate and a 6 percent transaction rate for its welcome emails, save up to 75 percent of the time needed to enter a full, valid customer address, and gain insight on how 10 million U.S. Internet users interact with over 1 million Websites.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.