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2012 Holiday Season Recap Webcast
As we welcome in 2013 we are here to put together the recap of what we learned during 2012 peak retail holiday shopping season.
In this webcast, Heather Dougherty, Director of Research provides analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2012 online holiday season.
During this webcast, you will learn:
- Which digital channels were effective - through the performance of search, email, affiliate partners and social networks
- Which retail websites were successful this holiday season and the changes in visit trends to retail websites compared to past seasons
- How did consumer demand change through new and recurring search trends & themes for holiday content and gifts
- Who visited retail websites this holiday season and what tactics can reach more buyers in the future