The airline industries is highly competitive – especially online where it’s easy for travelers to quickly search for the cheapest airline tickets. Delta Airlines wanted to understand what is working most effectively and efficiently within the industry online, as well as have the ability to react and adapt swiftly are a must.
Using Hitwise®, Delta.com was able to run a competitive analysis to determine:
“Hitwise provides competitive information that allows Delta to analyze trends and quickly determine changes in the online marketplace.”
Francis Lavelle, Manager Web Analytics, Delta Air Lines