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The Always-On Consumer

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Insight into high-value consumers via AudienceView

Reach more of your high-value consumers online.

Dramatically improve the performance of your online marketing by gaining insight into your most valuable consumer segments. Hitwise® AudienceView helps you measure the online behavior of your most important consumer segments allowing you to :

  • Obtain in-depth understanding of high value consumers’ interests, activities and lifestyles
  • Uncover key seasonal behaviors of your high value customers’ demand for your products
  • Follow changing needs and demands of high value consumers

There are three ways to measure your high-value consumer segments:

Online behavior – Gain insight into your key consumer segments that have specific behaviors online like travel shoppers, online banking, and automotive enthusiasts

Offline attributes – Utilize Experian’s vast offline data to profile your key consumer segments and learn how they behave online like high disposable income, Hispanic moms, and millennials with high-levels of credit

Your customer – Match your specific customer segments to our sample to gain deep insight into their online behaviors

 

Unparalleled depth of insight - Hitwise AudienceView combines the largest sample of online consumer search and behavior intelligence with Experian’s demographics, life stage and other attributes to provide timely, trended, online access to segment level insights. Only Experian has the data depth to identify and accurately report on very specific high-value segments.

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