Experian's marketing information products and services help businesses target and engage their customers through smart marketing programs that generate significant return on investment. By focusing on three core areas of excellence — data, platforms and analytics — Experian® provides the world's leading brands with the insight, technology and expertise they need to build profitable and lasting customer relationships.
Today's marketers face increasing pressure to drive measurable business results and demonstrate return on marketing investment. For this reason, Experian's Marketing Analytics team is dedicated to helping marketers effectively leverage data and consumer insight through smart analytics and data modeling.
Our team of Ph.D.s, statisticians and corporate marketers helps businesses develop and execute measurable marketing strategies that move the needle. Drawing from our 35 years of industry experience, we take data and create intelligence that enables you to engage more effectively with your customers and prospects.
Target consumer or business audiences with precision and fuel your customer acquisition campaigns with Experian data. Whether prospects are just around the corner or all the way across the country, Data SelectSM helps you find them and turn them into customers before your competition does. Experian draws from the most complete demographic, firmographic, transactional and behavioral information available to provide powerful data from one resource.