Meet the in-house agency of the future. We’ve got plenty of ideas on how
to take your digital marketing to the next level, backed by actual data trends and
supported by robust analysis. Leave the guesswork at the door; our strategic experts
won’t make a recommendation unless the numbers support it.
Let us take the burden off of your team
Sure, having all kinds of data at your disposal is a good thing. But if you don’t
have the resources to analyze it properly and make the right adjustments, what good
is it really doing you? Our strategic services team will help put your data into perspective
and uncover key trends and strategies that will move your marketing forward and render
strong ROI projections.
We are the idea engine that will drive your program forward
Our strategic team analyzes thousands of campaigns across a variety of industries,
so we are in a prime position to offer you program development, customer data analysis
and trend spotting. When you come to us for help, we analyze your program, identify
avenues for achievable growth, and get back to you with data-driven recommendations
and action plans to achieve key business outcomes.
Step inside our laboratory and watch the art and science of marketing come together
We’re uniquely equipped to do the heavy lifting on complex projects like
multivariate testing and measurement, attribution and affinity modeling, social media
on-ramping — basically, any program where there are a number of moving parts
to keep track of at all times. By applying rigorous testing models to your email and
multichannel campaigns, we’ll determine once and for all, through formal ROI
analysis, what’s really driving customer engagement. Popular improvements we’ve
been successful in executing in the past have included creative testing, time of day/day
of the week analysis, complex segmentation, persona creation, overlaying of customer
data from multiple sources, subject line testing, seasonal analysis and dynamic content
testing, and plenty more.
If you’re faced with a daunting challenge or are considering a more complicated
campaign strategy, we can give you the confidence and roadmap necessary to make it
a reality. If you know you want to do something more but can’t quite put your
finger on it… we can help you with that too.
I’m not sure if I’ve said this before,
but I absolutely love these benchmark reports. They’re timely and ridiculously
helpful. I think the subject line information in this one will be super helpful to
us and provide us with a few new things to test out as we lead up to holiday.
- Victoria R. Reuter Marketing Manager Urban Outfitters
Benchmark data that puts your email program in perspective
No one does data like we do. Thanks to our strategic team, all of our clients receive
regular quarterly benchmark reports that put the entire email industry into perspective.
Because we have such a wide variety of top-tier email marketing clients, we can aggregate
data from their programs and showcase how each industry is performing individually
or as a whole. This is crucial for, say, travel companies who want to benchmark their
conversion rates against other travel companies rather than companies belonging to
other industries like retail or banking. We can also provide custom monthly benchmarking
if your business requires it.
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