Be Customer Obsessed:

Customer Obsession

Our philosophy

We’ll let you in on a little secret: there’s a reason why companies tend to stay with Experian CheetahMail once they join us.

We’re your partner, partner

At Experian CheetahMail, we’re not just here to dispense great advice; we’re also here to listen. When we join forces with your marketing team, we take the time to listen to your particular needs, figure out what’s working and what’s not, identify areas for improvement and dedicate top resources to your cause. We then take that knowledge and run with it, supercharging your online marketing program and making your life a whole lot easier.

We will never impose some cookie-cutter template on your program, or dish out marketing lip service without backing it up. We take a custom approach for each of our clients based on what makes you successful and what needs to happen in order to grow your business even further. Then we take a data-driven approach to systematically test and methodically improve your marketing program from the ground up. It’s all about you and the data, plain and simple.

Relevance is the name of the game

We strive to make your marketing campaigns as relevant to the customer as possible. Only by making your messages personal, interesting and engaging to the consumer do you ensure high ROI and continued customer loyalty. To that end, we provide you with the customer data, marketing technology and expert advice you need to really make an impact with your customers.

It was customer service that clinched our decision to select CheetahMail. Our account team is a true partner in every sense of the word. The strategic guidance they have provided to date has greatly optimized our emails in terms of opens and clicks. We love CheetahMail!

- John Primeau
Manager of Tactical Communication
Holland America Line

Our own Doug Turpel explains CheetahMail’s proactive approach

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Flawless execution every step of the way

We have the largest client services staff in the industry, period. Our staff has the experience, size and technical ability to get your campaigns — no matter how confusing or complex — set up and deployed with the utmost precision. Even better, we’re always available. Your client service team is never more than a phone call away, no matter what time of day it is.

Having these resources at our disposal means that we can take as much work off of your plate as you’d like, so that you can focus on important things, rather than, say, the nuances of HTML rendering in Microsoft Outlook. We’ll provide day-to-day application support and campaign execution, regular reporting and analysis, complete deliverability support and ISP relations, project review meetings, regular business planning sessions and reviews, benchmark analysis, competitive analysis, best practice review, and program recommendations based on email industry tips and trends. For other ESP’s, these types of things are considered premium offerings. For us, they’re pretty much standard operating procedure.

Call in for backup if you need it

We’ve got plenty of other tricks up our sleeve, including a team of dedicated strategy experts, creative maestros, technical wizards and deliverability virtuosos. Should you ever need extra support, we’ve got you covered from every angle. We’ve developed a bit of a reputation as the guys you can count on for just about anything, so feel free to try us first when you hit a roadblock.

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