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Experian's premier digital advertising product, Audience IQSM, enables marketers to increase the ROI of their digital marketing spend by improving advertising effectiveness, customer experiences and lead conversion abilities across the Internet, television and mobile channels.
Combining the reach of mass media with the advanced targeting principles of direct marketing, Audience IQ offers unprecedented real time targeting capabilities. As a result, marketers can now target well-defined, large-scale audiences in a variety of ways using highly personalized content. Audience IQ draws upon Experian’s more than 30 years of experience in addressable marketing through traditional offline channels to help marketers create consistent communications throughout every phase of their consumer interactions. Combining this rich history with innovative, patent-pending technologies and partnering with the world’s leading media and technology companies, Audience IQ is an essential digital advertising tool for any digital marketer looking to improve its communications.
Using Audience IQ to Meet Multiple Business Needs
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Experian’s more than 30 years of experience in handling consumer data and its strong commitment to maintaining the highest standards of data privacy and security make it the trusted third party of choice for marketers around the world.
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