Consumer View

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Insights in action

Knowing your audience allows you to deliver the best possible experiences. Use the industry’s largest consumer database to discover and segment your customers, predict their buying behaviors, and earn their loyalty. Data is the most powerful and versatile tool in your marketing arsenal. It helps you identify your customers and their values and provides insights that inform product and service improvements. But just having data isn’t enough — you need to start with good data for an accurate and complete understanding of people, their patterns, and their journeys. 

segmentation

Segmentation

audience insights

Audience insights

data marketplace

Data marketplace

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Segment and connect.

 
Our segmentation solutions help you meet customers where they are and market to them in more meaningful ways. 
 
Each situation is different. Our pre-built and custom-based data, audiences, and segmentation solutions are fit for every purpose. 

  • Identify targets for prospecting

  • Use our data with your internal teams for robust audience analytics 

  • Inform business results across the organization

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two people smiling at laptop

Audience insights - revealed.

Use known and modeled data to gain insights into particular audiences. Preferences and behaviors are unique to everyone. Discover what’s possible. 
 
We can offer insights into the preferences and behaviors of specific audiences based on known and modeled data.   

  • Identify key targets

  • Plan strategic marketing strategies for targeting

  • Add meaning to your marketing with custom persona profiles

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Personalized data delivered.

Make data your own with our self-serve data marketplace. 
 
We are all busy. Having a single place for data eases the burden of aggregating data assets. Partner with us to purchase data directly from Experian and our network of partners. 

  • Update customer records

  • Build audience segments 

  • Make accurate predictions about buying behavior and earn consumer trust 

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Work with us today. Improve outcomes tomorrow.

Ninety percent of brands using Experian’s consumer data-driven marketing tools report better customer outcomes as a direct result of our services. If you need help filling your marketing gaps and having meaningful audience interactions, speak to one of our marketing experts today. We are here to guide you on your journey to better customer relationships.

Why Experian?

High quality, dependable data

“Advertisers want better identity data, better segments, and a better understanding of consumer behavior. So they’re going to shift to higher-quality, more precise, more accurate, more trusted data sets.” – Jeremy Hlavacek, CCO, Experian

Who we work with

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Consumer View resources

holiday

2022 holiday retail guide

social determinants of health

Increase healthcare equity with the social determinants of health

people

Welcome to the new era of advertising

Data-driven marketing is at the heart of what we do

Let's connect

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