2025 Holiday shopping spending trends and insights
Optimize your holiday shopping campaigns with Experian's 2025 report
66%
of marketers expect holiday spend to rise, while only 22% of consumers agree
45%
of shoppers say they'll start before November
80%
of shoppers prefer the in-store experience
The 2025 holiday season will be defined by a disconnect
Shoppers are heading into the 2025 holiday season with tighter budgets and cautious optimism, while marketers are accelerating investment in retail media, CTV, social, and AI.
To help brands navigate that disconnect, Experian teamed up with GroundTruth, an advertising platform that drives in-store visits, for our 2025 Holiday spending trends and insights report. By combining our data and identity expertise with GroundTruth’s real-world behavioral signals like foot traffic and location data, this report gives you a clear view of who to reach, where to show up, and when to act this holiday season.
Use these insights to stay relevant across screens, stores, and every touchpoint in between.
When you work with Experian for your holiday shopping campaigns, you're getting:
- Accurate consumer insights: Better understand your customers behavioral and demographic attributes with our #1 ranked data covering 126 million households, 250 million individuals, and 4 billion digital IDs.
- Signal-agnostic identity solutions: Our deep understanding of people in the offline and digital worlds provides you a persistent linkage of personally identifiable data (PII) data and digital identifiers, ensuring you rich insights, accurate targeting across devices, improved addressability and measurable advertising.
- Secure connectivity: Bring data and identity to life in a way that meets your needs by securely sharing data between partners, utilizing the integrations we have across the ecosystem, and using our marketing data in flexible ways.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
