Consumer Sync
Strengthen your customer relationships with Experian's cross-channel identity
Unify data
Uplevel your marketing and improve your business results with stronger human-level connections powered by AI-driven identity resolution, connecting ethically sourced consumer data.
Connect confidently
Enhance your connections with consumers across digital channels and with key partners via collaboration, using a more complete and accurate identity foundation.
Analyze behaviors
Obtain deeper consumer intelligence and better understand customer journeys, when you access offline and online identity data or collaborate with key partners.
Resolution
Empower your marketing with AI-powered identity resolution that connects and enriches online and offline data, filling gaps in understanding, improving match rates, and helping you reach real people with relevance and respect.
Collaboration
Drive greater performance by securely combining your data with key partners, enabling you to build higher-quality audiences, activate them across channels, and measure their impact all within privacy-forward environments.
Increase connectivity. Expand addressability. Improve ROI.
Improve each consumer interaction with intelligent access to accurate, connected offline and online identity data, powered by Experian’s trusted AI foundation, giving you the clarity to build, reach, and measure audiences with confidence.
- Solidify your offline and online identity foundation
- Build meaningful connections with your consumers
- Understand consumer behaviors and their path to purchase
Collaborate securely. Exchange data. Measure more accurately.
Make your data even more valuable when you collaborate with key partners, using Experian’s Collaboration.
- Securely send data to key partners for activation and measurement
- Achieve higher match rates when you collaborate
- Execute more targeted media campaigns activating proprietary audiences
Why Experian?
Because we're trusted by brands you love
We've been making an impact in the marketing and advertising industry for years. It’s what we do with data that makes a difference in marketing. Our capabilities make data more useful, and we’re always building our portfolio in the direction of deeper human understanding. Here are just a few brands that we work with.
Frequently asked questions about Consumer Sync
Consumer Sync is a suite of identity products designed to unify consumer data across channels, enabling more genuine consumer connections and enhanced business outcomes.
Powered by AI-driven identity resolution and ethically sourced data, Consumer Sync helps marketers, publishers, and platforms connect with real people across digital and offline channels, enhancing personalization and consumer trust.
- Unified Data for stronger human-level connections
- Confident cross-channel engagement with accurate identity foundations
- Behavioral insights from offline and digital data to understand customer journeys
Identity resolution is the process of connecting data points across devices and channels to create a single, accurate view of a consumer, used to personalize marketing, improve match rates, and deliver better ROI.
Resolution uses AI to more precisely, and ethically, resolve online and offline data to the correct consumers, helping marketers fill gaps in understanding, improve addressability, and reach consumers with relevance and respect.
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