There is a multiverse of consumer types when it comes to the mobile experience,
ranging from those segments who are never more than arm’s reach from their device
to those who rarely pick it up. Understanding the difference between consumer types
and using that information to drive your mobile campaign is the key to success. Experian
Marketing Services conducted an in-depth examination of the attitudes and behaviors
of today’s smartphone owners and found that there are actually seven distinct
types of mobile consumers.
Download the full report to gain a better
understanding of mobile consumer and tips for building mobile marketing strategies
for maximum engagement.
What behaviors make each mobile segment unique
Why each segment uses their smartphone
Which segments are most receptive to mobile adverting
How to target key segments through apps and mobile web
What time of day is best for reaching key segments with different mobile tactics
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