Audiences @ Experian

Reach your target audience with ease

Who we are

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. Experian draws on five decades of experience providing organizations with marketing products, services and insights derived from our vast data assets. We maintain and analyze information about consumer buying decisions and collect consumer information from original sources.

How we can help

Being able to identify your customers is the first step to data-driven advertising, and as leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

Why choose Audiences@Experian?

Data Expertise

  • Brands have trusted Experian as a leader in data for more than 50 years
  • Our experts can help you determine the right audience to meet your marketing campaign objectives
  • Experian offers hundreds of Fair Lending Act “FLA” friendly data audiences*

Consultative & collaborative approach

  • We can provide a full-service data experience—from audience recommendations to deployment
  • With expertise in servicing and fulfilling your requirements, we’re dedicated to delivering results

Timing is everything

  • From New Year’s Day to Christmas to everything in between—we’ll help you deploy campaigns to the right audiences at the right time
  • We understand that speed is key to your campaign’s success and our knowledgeable experts will help you move quickly and efficiently

*We have updated our taxonomy with the term "FLA, Fair Lending Friendly" for improved searchability. Experian FLA audiences do not constitute legal advice or otherwise assure compliance with the FHA, ECOA, or any other applicable laws. It’s recommended to seek legal advice with respect to the use of data in connection with lending decisions or application and compliance with applicable laws.

 

Examples of audiences we can create for you:

Product sheet

Experian's Audience Lookbook

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Validated by Experian Data Quality