Reports and Whitepapers

Connecting the Dots of Consumer Identity: How Identity Resolution Can Transform the Customer Experience

Download this insightful identity resolution white paper from Experian to find out why savvy marketers can no longer ask themselves if they should invest in an identity resolution solution, but when.

Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace

Download this insightful identity resolution white paper from Winterberry Group to learn more about the evolution, current state and why resolving for identity is so critical to marketing success.

A Snapshot Into the Evolving Role of Audience Insight

According to a recent study by the IAB, measurement and attribution will be the center of marketers’ efforts in 2017. Learn how marketers and media practitioners plan to evolve data-centric practices in the year ahead.

Trending in 2017: Big Data

Putting together a big data plan that focuses on facts will positively influence your business. Learn how to develop a 2017 big data plan.

Addressable TV: Harness the power of audience data for one-to-one targeting

Addressable TV uses 1st, 2nd and 3rd party data to perfect audiences and reach those exact households using television.

Attribution and the Empowered Marketer

Download and learn what’s working for marketers today, where the industry is going and identify and understand their pain points so you can inform your marketing measurement moving forward.