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Download The coupon report: Benchmark data and analysis for e-mail marketers
The Internet is quickly becoming a major channel for distributing coupons. In 2008, more than 36 million people used online coupons. Furthermore, while the average redemption rate for newspaper coupons is 1.2 percent, recent studies indicate that online coupon redemption rates tend to fall anywhere between 5 and 20 percent.
To determine the true impact of coupons sent via e-mail and provide marketers with actionable insight regarding this trend, Experian CheetahMail took a closer look at relevant campaign data.
This white paper summarizes key points from Experian CheetahMail's research, provides a thorough analysis of trends surrounding coupons sent via e-mail and offers best practices and strategic recommendations stemming from the findings.