Experian Marketing Services Simmons Leadership Team
Read about our Simmons leadership team below, or jump to a particular business
unit using the menu at the right.
Ken Wollenberg - President & General Manager, Experian Simmons
A 30+ year veteran of the media and marketing research industries, Ken Wollenberg
has served as an executive for some of America's most distinguished media and marketing
research companies. Now President & General Manager of Experian Simmons, Ken is responsible
for the long-range planning, positioning and success of the country’s largest
and fastest growing consumer research company.
Before joining Simmons, Ken worked as Senior Vice President for Strategic and Business
Development at Nielsen Media Research. Prior to that, he served as Executive Vice
President and Chief Marketing Officer for Mediamark Research, Inc., and for 23 years
at the Arbitron Company, in various executive positions, including Executive Vice
President of Sales and Marketing and a member of the Arbitron Board of Directors.
Ellen Romer - Senior Vice President of Strategic Planning, Experian Simmons
Ellen oversees brand strategy and innovation, placing special emphasis on providing
unique and relevant solutions to clients using Experian’s toolkit of consumer
databases, proprietary modeling and data integration techniques. Ellen's 20 years
of research experience has included custom and multi-client projects spanning a broad
range of industries, from on-line and print media to consumer packaged goods to healthcare.
Before joining Experian Simmons, Ellen served as Senior Vice President of global patient
studies at Market Measures/NOP World Health. She also served as Managing Director/Research
of Rx Remedy Information Services.
Jim Tobolski - Vice President of Client Business Development and Client
Service, Experian Simmons
As the leader of the Client Business Development and Client Service teams at Experian
Simmons, Jim Tobolski has a proven track record of delivering outstanding results
for his clients and his team. Jim has established cutting-edge strategies designed
to cultivate client-focused solutions and long-term relationships. Jim’s inspirational
and energetic leadership style can be both contagious and motivating. Throughout his
20-plus year career, Jim has been particularly adept at successfully leading multi-functional
teams of high performers – from training to sales and marketing. He has done
this by balancing the strategic vision with meticulous management direction that consistently
lead to exceptional individual and team performance.
Craig Harper - Vice President of Product Management, Experian Simmons
Craig has been involved in the market research business for more than 30-years.
Prior to joining Simmons, Craig was Senior Vice President of Message Factors, Inc,
a custom research organization in Memphis, Tennessee; Birch/Scarborough Research,
where he was Senior Vice President of Local Market Services, and has owned his own
firm specializing in broadcast and cable television research. p>