As a marketer, knowing your target audience is like using GPS vs. a paper map – it helps you navigate to your destination as quickly and efficiently as possible. Knowing your target audience's attitudes, behaviors and interactions with financial services companies is like hitting the turbo boost button on your campaign – it gives you added insight to provide timely and relevant offerings to consumers.
Experian's Financial and Wealth Audiences suite of solutions can help you accurately target consumers for financial services offerings using wealth indicator audiences, developed through our exclusive partnership with First Manhattan Consulting Group (FMCG Direct). These audiences help you target your best prospects by understanding consumers' financial attitudes and ability to spend.
Learn more about Financial and Wealth Audiences by contacting your Experian sales rep or completing the form on the right.
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