Does your best customer watch Shark Tank or Sharknado? When it comes to addressable TV, marketers don’t have to answer that question. Finally, the time has come when advertisers no longer have to rely on basic demographics or national ratings to piece together their TV strategy. Through addressable TV, advertisers can use 1st, 2nd and 3rd party data to build their perfect audience and reach those exact households across television. And at the end of their addressable campaign, marketers can measure both the in-store and online sales impact of their TV campaign through Experian’s closed loop reporting. Addressable TV is an exciting and powerful development that has brands changing how they allocate their TV dollars.
Want to learn more about the power of Addressable TV and how your brand can get started? Download Experian’s TV whitepaper now to:
To learn more about Experian’s Addressable TV offerings, download our complimentary white paper and view our product sheet.