Four students signing a black basketball trophy that says "B.A.L.L. For Life."

#IYKYK-Only Promo!

Your Financial Legacy Starts Here

Redeem by August 31, 2026 | Promo Code = CFA25

Redemption Instructions:

1. Go HERE to create an account. If you already have one, skip to step 2.

2. Go HERE if you already have an Experian account. 

3. Enter your credentials (username/password) for your existing subscription.

4. You will be taken to an upgrade page.

5. Enter your promocode (CFA25) to the promo code (case sensitive) field and click "Apply" Discount amount will display $0 in the Order Summary.

6. Click "Submit Secure Order" and you should now be upgraded with the promotion applied.

AFTER COMPLETING STEP 1

Programs like the United for Financial Health and the Credit Ambassador program is needed because we need to continue to educate and share the credit knowledge to help our communities achieve important financial growth.

Delilah Moreno (she/her) - Experian Public Sector, Account Executive

Meet your Experian B.A.L.L. for Life Coach, Raudy Perez (he/him/él)!

Headshot of Raudy Perez on colorful background image.

Sr. Director, Inclusion & Belonging External Partnerships

Email: raudy.perez@experian.com | Phone: 512.925.8447

Raudy Perez leads external diversity partnerships for Experian North America in close collaboration with the Corporate Social Responsibility team. His portfolio of work fuels Experian’s force for good by strategically driving financial inclusion in underserved and marginalized communities. He also contributes to Experian’s DEI workforce efforts focused on diverse representation and the development of underrepresented talent.

Connect with Raudy

At its core, Experian is a data and technology firm that daily works to live up to its public commitments.

Tracie Rotter (she/her) - SVP, Strategic Business & Product Development

Meet your BFF (Big Financial Friend), Experian!

Actor Sam Richardson stars in ads as consumers’ Big Financial Friend, showing how Experian has their back throughout their financial journeys

2025 CHALLENGE: Develop the next phase of Experian’s BFF campaign tailored for Gen Z. As a leading creative agency, deliver a fresh, culturally relevant campaign positioning Experian as the ultimate financial sidekick for this generation. Highlight and amplify the Experian tools that resonate most with Gen Z.

Having a Big Financial Friend on your team makes getting wins for your finances a whole lot easier.

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BFF Campaign 💜

Reach your financial goals – like raising your FICO® Score instantly, FREE with Experian Boost®!

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BFF Media Release 📰

Your BFF is ready to guide you through life’s big financial decisions with solutions and new ways to save!

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BFF YouTube Playlist 📺

How To Participate in the #IYKYK Pitch Competition

4 easy steps to get started! Click on the boxes to activate.

CHALLENGE: You’ve been hired as Experian’s marketing and creative agency to develop a bold, culturally relevant campaign as the next iteration of their BFF (Big Financial Friend) campaign highlighting and bringing awareness of existing features in our consumer product.

STEP 1

Credit Academy Module

Complete the self-paced module by December 31, 2025. Go to step 2 and complete the online quiz (separate from the module). ✔️

STEP 2

Post-Module Quiz

Complete the quiz after going through the self-paced credit academy module. A certitficate will be emailed upon completion within a week. ✔️

STEP 3

Official Rules

Submit signed official rules document for each teammate by December 31, 2025. ✔️

STEP 4

Pitch Brief & Blueprint

Read through the brief and review the blueprint template to prepare for the quarterfinal submission January 5, 2026. ✔️

📲 RECEIVE SMS UPDATES 🖱️CONFIRM YOUR TEAM

Playback the pitch competition kick-off!

Quarterfinals submissions due January 05, 2026!

⬇️ DOWNLOAD KICK-OFF SLIDES 📲 REDEEM PROMO CODE

2025-2026 #IYKYK Pitch Competition Timeline

Key dates and details to keep in mind!

  • Tu, Oct 21 | 5pm CT / 6pm ET: Official #IYKYK kick-off session
  • F, Oct 31 | 5pm CT / 6pm ET: Confirm your Team of 4
REVIEW KICK-OFF SLIDES

CREDIT ACADEMY MODULE

  • M, Jan 5: Quarterfinal Submissions Due ⌛
  • F, Jan 23: Semifinal Submissions Due ⌛
  • M, Jan 26-W, Jan 28: Semifinals (Virtual)  💻
  • F, Jan 30: Results Show 🥇 

  • M, Feb 02: Finals KBYG #1 at 6pm ET 🗓️
  • W, Feb 04: Mentor matching begins (top 6 teams)🫱🏽‍🫲🏼
  • M, Feb 09: Coach (finalists) & mentor (opt-in) matches announced ✉️
  • M, Feb 09: Elevator pitch video due (top 3 teams) ⌛
  • Tu, Feb 17: Finals KBYG #2 at 6pm ET 🗓️
  • M, Feb 23: Finals blueprint & presentation due by 1pm ET ⌛
  • F, Feb 27: Fly to SoCal ✈️      

  • Su, Mar 1: Media & Rehearsal Day 📸
  • M, Mar 2: Competition Day ⭐
  • Tu, Mar 3: Awards Ceremony Day 🏆

🥳 Celebrating three years of #IYKYK champions! 🏆

Take a walk down memory lane!

2023 Alabama State University 🐝

ASU Presentation ASU In the News

2024 Bowie State University 🐶

BSU Presentation BSU In The News

2025 Fisk University 🐶

Fisk Presentation Fisk In the News

Join our Team and Build Your Legacy

#BeALegacyLeader

Learn why Experian is a Forbes "100 Best Companies to Work" for the third year in a row and come #DiscoverTheUnexpected. For years, we’ve been on a journey to build a diverse, equitable and inclusive culture at Experian where all 20,600 employees feel empowered to bring their whole selves to work. These efforts have created a workforce that reflects the 43 countries we call home and the communities and consumers we serve. The Power of YOU speaks to this journey and celebrates the differences of the individuals who make up our team.

We create impact

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More about our community impact

We care about people

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Meet the "Humans of Experian"

We drive equity

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What are Employee Resource Groups?

Your Journey, Our Commitment

#DiscoverTheUnexpected #UniquelyExperian

We want inspired employees that want to make an impact. Explore Life at Experian. Ready to make a difference? Our data, your skills, limitless opportunities.

Explore early career open opportunities
Our commitment to Equity
Follow us on Instagram
Learn more about B.A.L.L. For Life

1Data based on Oliver Wyman analysis using a random sample of consumers with Experian credit bureau records as of September 2020. Consumers are considered ‘credit invisible’ when they have no mainstream credit file at the credit bureaus and ‘unscorable’ when they have partial information in their mainstream credit file, but not enough to generate a conventional credit score.

2Results may vary.  Some may not see improved scores or approval odds.  Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost.

⊛Customers who switched saved $961 on average. The average savings was calculated by comparing purchasers’ new policy with the prior policy. Results may vary and some may not see savings.