With only 76.5% of emails reaching inboxes* due to the rise in both junk foldering and message blocking, email deliverability is assuming increasing importance. Marketers are fiercely vying for consumers’ attention, while ISPs and customers are becoming more empowered to take control of inboxes and discard or block all but the most relevant messages.
While the industry faces growing difficulties in reaching the inbox, marketers must understand key factors that impact deliverability and strive to stay ahead of the curve.
Don’t miss Experian Marketing Services' Spencer Kollas, Director of Global Delivery Services, deliver best practices every email marketer must know to ensure deliverability success.
Spencer Kollas is the head of Global Email Deliverability for Experian Marketing Services. Spencer provides Experian Marketing Services clients with valuable strategic and tactical insights on how they can stay in their customers’ inboxes, as well as educating clients about the latest deliverability trends and industry best practices.
Previously Spencer was responsible for defining and implementing cutting-edge service programs with StrongMail. Prior to StrongMail, Spencer was director, deliverability services for Premiere Global Services.
Spencer is an active member in several industry organizations, including the Email Sender & Provider Coalition (ESPC), Messaging Anti-Abuse Work Group (MAAWG), Email Experience Council (EEC) and the Anti-Phishing Work Group (APWG).
*Return Path, The Global Email Deliverability Benchmark Report, 2H 2011.