Not on the List: Staying in the inbox and off the blacklist
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With only 76.5% of emails reaching inboxes* due to the rise in both junk foldering
and message blocking, email deliverability is assuming increasing importance. Marketers
are fiercely vying for consumers’ attention, while ISPs and customers are becoming
more empowered to take control of inboxes and discard or block all but the most relevant
While the industry faces growing difficulties in reaching the inbox, marketers
must understand key factors that impact deliverability and strive to stay ahead of
Don’t miss Experian Marketing Services' Spencer Kollas, Director
of Global Delivery Services, deliver best practices every email marketer must know
to ensure deliverability success.
During this webcast you will learn:
How to avoid common deliverability stumbling blocks
How Cloudmark and Spamhaus work and how it has impacted deliverability
The role of engagement based filtering in email marketing
Spencer Kollas is the head of Global Email Deliverability for Experian Marketing
Services. Spencer provides Experian Marketing Services clients with valuable strategic
and tactical insights on how they can stay in their customers’ inboxes, as well
as educating clients about the latest deliverability trends and industry best practices.
Previously Spencer was responsible for defining and implementing cutting-edge service
programs with StrongMail. Prior to StrongMail, Spencer was director, deliverability
services for Premiere Global Services.
Spencer is an active member in several industry organizations, including the Email
Sender & Provider Coalition (ESPC), Messaging Anti-Abuse Work Group (MAAWG), Email
Experience Council (EEC) and the Anti-Phishing Work Group (APWG).
*Return Path, The Global Email Deliverability
Benchmark Report, 2H 2011.
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