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Client case studies

Take a closer look at some of the outstanding work we’ve done for our clients.

American Eagle Outfitters logo

American Eagle Outfitters increases clicks to download its mobile app by 231%

American Eagle Outfitters utilizes Movable Ink’s Device Targeter to target smartphone and tablet recipients and display device-relevant content in real time.

Tauton Press logo

Taunton Press uses real-time creative optimization to double click-through rates

The Taunton Press, a trusted source of valuable information and inspiration on the house and home, reinvigorates its email communications utilizing Movable Ink’s Creative Optimizer to identify in real-time which versions of its email newsletters would yield the highest response rates.

Kirkland’s builds mobile subscriber database through strategic, multichannel mobile acquisition campaign

Kirkland's, a leading retailer of home décor with 292 stores across the United States, worked with Experian CheetahMail® to devise and execute a highly effective, multichannel mobile acquisition campaign.

Ballard Designs email marketing goes viral on Pinterest

Ballard Designs is a premier multi-channel source for European-inspired home furnishings and accents. The company, which uses CheetahMail to manage its entire email marketing program, relies on its CheetahMail account team for strategic advice to boost results.

Sport Chalet scores more subscribers with pop-up email sign-up

Sport Chalet is a leading retailer in the specialty sporting goods arena, offering traditional sporting merchandise as well as core specialty merchandise such as snowboarding and skateboarding equipment. With the help of Experian CheetahMail, Sport Chalet embarked on an endeavor to acquire a broad range of new email subscribers on the website.

                     Pro Shops

Experian Marketing Services and Bass Pro Shops increase customer response through data-driven marketing

To build targeted marketing programs across its online and brick-and-mortar customer touch-points, Bass Pro taps into Experian Marketing Services’ CheetahMail email marketing, QAS address verification and Hitwise competitive intelligence capabilities.


Sundance Catalog Company tests welcome email campaign to increase customer response

As part of an ongoing initiative to keep Sundance’s emails as engaging as possible, the CheetahMail team conducted thorough testing on Sundance’s welcome email campaigns. The results of the test led to increases in average order value, revenue per email, transaction rates and click-throughs, indicating that new subscribers were engaged with the brand from the very beginning.


Origins uses testing and deliverability best practices to improve email performance

Origins worked with Experian CheetahMail’s Strategic Services and Client Services Teams to determine the impact that whitelisting language would have on future email subscriber activity. The group’s finding was that Origins could gain significantly higher clickthroughs and transaction rates in the long-term, by including whitelisting instructions early in the customer lifecycle.

                     Auto Parts logo

U.S. Auto Parts combines online analytics with email marketing to boost campaign performance

Leveraging the Omniture SiteCatalyst Suite for web analytics and Experian CheetahMail’s email marketing technology, USAP sends relevant, automatically-triggered messages based on customers’ website activity. The combination of behavioral data and targeted messaging has brought significant lifts to the transaction rates, clickthroughs, and most importantly, revenue per email of USAP’s targeted ReMarketing email campaigns.

                     Pregnancy logo

Data-driven creative redesign lifts Fit Pregnancy’s email performance

Fit Pregnancy wanted to redesign their monthly online news bulletin in order to expand readership and heighten customer engagement. Experian CheetahMail’s Creative Services team worked with Fit Pregnancy to strategically design a new email template derived from a slew of creative best practices and reporting data from previous campaigns.


EMS logo

Eastern Mountain Sports improves preference center and welcome emails, boosting results

To add relevance and value to their online customer communications, EMS worked with Experian CheetahMail to carefully design an innovative online preference center. EMS was able to incorporate this preference data into subsequent mailings, resulting in higher clickthroughs and open rates and an increase in revenue attributable to the program itself.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.