Why are international marketing strategies so important?

An international marketing strategy opens the door for business in countries outside of where you operate, creating an opportunity to penetrate external markets and drive revenue growth. Strategizing your approach to international marketing, however, can be difficult with diverse populations in each country.

To deliver relevant marketing messages in various countries, you must understand the audience you are targeting and know how to reach them across channels. Experian's consumer data and audience segmentation tools can help! 

International marketing strategy case study

Swiss Sense wanted a deeper understanding of their ideal customer profiles in the Netherlands, where they operate. But, they quickly discovered that Mosiac could provide global consumer insights. The granular data Mosaic provided in external countries enabled Swiss Sense to implement an international marketing strategy and deliver relevant and personalized content in new markets. 

Download the free case study now

Download our free case study to find out how Swiss Sense developed their international growth strategy using Mosaic segmentation tools and insights! 

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