2026 State of advertising report

Privacy has become a structural requirement for sustainable performance in 2026. As state regulations expand and consumers expect greater transparency, advertisers must embed privacy into the foundation of their data and identity strategies. 

In our 2026 State of advertising report, we explore how privacy-by-design is evolving from a safeguard to a growth enabler. Separating data collection, activation, and measurement reduces risk, protects against re-identification, and supports durable activation across changing regulatory environments. 

Interview with Drew Teller

Director, Strategic Partnerships, OptimizeRx 

In this discussion, Drew shares:

  • Why privacy-by-design is the scalable approach 
  • How healthcare’s compliance model is setting the standard for other categories 
  • Why aggregation supports reach and measurement when opt-in and deterministic identity aren't always possible 

Privacy has to be built into every step, from data collection to activation to measurement, rather than added on after the fact.

Drew Teller
OptimizeRx

Explore Experian’s 2026 State of advertising report

This partner perspective is part of our 2026 State of advertising report, featuring leaders across agencies, commerce media, identity, mobile, privacy, and more. 

Download our full report to learn how privacy-first design connects with the other forces shaping advertising in 2026, and what advertisers must prioritize to drive measurable outcomes. 

Download our exclusive report

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