2026 State of advertising report

Healthcare marketing operates under a higher standard of scrutiny. In 2026, success depends on connecting deterministic identity, timely data, and privacy-safe activation in ways that respect both patients and healthcare providers. In regulated markets, performance and compliance move in lockstep. 

In our 2026 State of advertising report, we explore how healthcare marketers are designing connected data ecosystems that balance personalization with governance. Healthcare leaders are focusing on building an identity spine that enables relevant engagement across healthcare professionals and consumers, while maintaining the oversight required by state and federal regulations. 

Interview with Cristin Liberatore

Sr Director, Commercial Strategy for Pharma, IQVIA Digital  

In this discussion, Cristin shares:

  • Why healthcare requires separate strategies for healthcare providers and consumer engagement 
  • How timely signals distinguish insight from impact 
  • Why a connected identity spine and strong governance are essential to link exposure to measurable outcomes 

Across data, activation, and measurement, healthcare marketing works best when privacy and personalization are balanced, as that push pull is ubiquitous with consumer marketing in healthcare.

Cristin Liberatore
IQVIA Digital

Explore Experian’s 2026 State of advertising report

This partner perspective is part of our 2026 State of advertising report, featuring leaders across agencies, commerce media, identity, mobile, privacy, and more. 

Download our full report to learn how healthcare marketing connects with the other forces shaping advertising in 2026, and what advertisers must prioritize to drive measurable outcomes. 

Download our exclusive report

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