2026 State of advertising report

Consumers are spending more time with audio, across streaming music, podcasts, and live radio, but audio advertising investment isn’t keeping up. In 2026, this gap between attention and spend represents a measurable growth opportunity for brands willing to align investment with how people actually consume media. 

In our 2026 State of advertising report, we examine how digital audio is closing the gap between attention and accountability. 

Interview with Kevin Greenwald

SVP, Head of Advertising & Audience Products, Audacy

In this discussion, Kevin shares:

  • Why the sound gap represents a measurable growth opportunity 
  • How cross-device identity resolution enables frequency control and audience consistency 
  • How advancing measurement connects audio exposure to outcomes 

One of the challenges in audio is how consumers move between devices. They’re in the car, out for a jog, or at home listening on a smart speaker, and we need to understand how we’re reaching them across all of those environments.

Kevin Greenwald
Audacy

Explore Experian’s 2026 State of advertising report

This partner perspective is part of our 2026 State of advertising report, featuring leaders across agencies, commerce media, identity, mobile, privacy, and more. 

Download our full report to learn how digital audio connects with the other forces shaping advertising in 2026, and what advertisers must prioritize to drive measurable outcomes. 

Download our exclusive report

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