2026 State of advertising report

AI is becoming embedded in how planning, analytics, and measurement gets done. 

In our 2026 State of advertising report, we explore how AI is moving upstream. Before it transforms creative or activation, it’s changing operational workflows. Planning cycles are compressing, analytics are scaling, and decision-making is becoming faster and more structured. 

Interview with Scott Bender

Head of Publisher & Platform Partnerships, Newton Research

In this discussion, Scott shares:

  • Why AI’s earliest gains are operational, not creative
  • How automation improves speed without sacrificing control 
  • Why rethinking workflows matters more than adding new tools 

“The workflows we’ve built for humans don’t always make sense for AI. Progress comes when teams redesign how work gets done, not when they simply add automation.”

Scott Bender
Newton Research

Explore Experian’s 2026 State of advertising report

This partner perspective is part of our 2026 State of advertising report, featuring leaders across agencies, commerce media, identity, mobile, privacy, and more. 

Download our full report to learn how AI connects with the other forces shaping advertising in 2026, and what advertisers must prioritize to drive measurable outcomes. 

Download our exclusive report

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