Whether you’re a retail bank, card issuer, credit union, fintech, mortgage company or insurance provider, Experian Marketing Services has the data-driven solutions and insights you need to have more meaningful interactions with your clients.

Calling on Experian’s decades of expertise in data management, analytics and technology, our financial services marketing solutions can help your organization acquire new customers, increase customer loyalty, and stay competitive. Our problem solvers include:

Identity resolution - Identify customers across channels

MarketingConnectSM - A multi-faceted solution that helps financial services marketers solve for data fragmentation to establish a single customer view, creating the capability to reach customers and prospects with relevant, personalized, and timely interactions across multiple channels.

Audience data - Target the right consumers with relevant messaging

ConsumerViewSM - With thousands of attributes on more than 300 million consumers and 126 million households, ConsumerView data provides a deeper understanding of your customers, resulting in more actionable insights across channels.

Financial and Wealth Audiences - Accurately target consumers for financial services offerings using wealth indicator audiences, developed through our exclusive partnership with First Manhattan Consulting Group (FMCG Direct).

ITA (Invitation to Apply) - Target consumers most likely to be approved for your loan or credit card offering. We’ll provide you with the solutions you need to reach these consumers and enable you to deliver a more personalized customer experience, reduce wasted ad spend and measure the impact of your marketing campaigns.

Deposits - To win deposits in the face of extreme odds, data must be applied strategically. Your geographic and membership criteria limit your prospect pool to a size where incredible depth of insight, as well as rich coverage is necessary to move the needle. Experian’s ConsumerView marketing data has thousands of variables on hundreds of millions of consumers and households, allowing your team to define your most ideal prospects and customize a message that will resonate with them.

Amplified ProspectingTM - Experian’s Amplified Prospecting empowers lenders to deliver firm offers of credit to prescreened consumers, then echo the offer where they most often receive information—direct mail, email, mobile, social media, managed email services and digital display—to elicit a higher rate of response.

Activation - Meet your customers, wherever they are

OmniActivationTM - Connects marketers with today’s consumers with a one-to-one message wherever they may be, whether it’s through TV, online, mobile, email or direct mail.

Audience Engine - An audience management platform that lets users quickly create custom audiences, launch addressable, cross-channel campaigns and allows you to measure your return on ad spend through closed-loop analytics.

OmniActivationTM Strategic Services - Gain access to fully managed, data-driven digital campaigns across online, mobile and social. It starts by leveraging first, second or third-party data, and ends in post-campaign, closed-loop reporting.

Measurement and analytics - Analyze and prove campaign effectiveness

Ascend Analytical Sandbox - Enables instant access to 17+ years of full file Experian credit data on 220 million consumers, commercial data, rental data and other alternative data sources, in addition to your customer data. The Analytical Sandbox also offers access to our ConsumerView marketing database, as well as analytics and data visualization tools like SAS, R Studio, Python, Hue and Tableau.

OmniImpactTM for Finance - Experian’s financial trade data powers OmniImpact measurement reporting, bringing sales performance for brands and competitive analysis to online and offline financial marketing campaigns. We can help you understand how your marketing campaigns are driving real business results.

Experian’s Custom Analytics - Our team is highly skilled at developing custom ITA analytical solutions—from profiling and understanding your best customers, to developing predictive models to increase customer density and retention, to identifying and quantifying targeted prospects based on best-customer profiles, to closing the loop on your campaigns with measurement and ROI analysis. Our Custom Analytics expertise provides financial services marketers with insights that inspire confidence.

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