Connected Traveler is a hugely important consumer segment for the travel industry.
These consumers take more trips and spend more money on travel than the average American.
They have something else in common, too—all are highly connected to their smartphones.
They expect brands to seamlessly engage with them in all channels, especially mobile.
For marketers, cutting through the clutter and engaging with this consumer segment
is more important than ever before. In this report, we’ll provide actionable
insights around the behaviors and attitudes of the Connected Traveler, as well as
ideas for marketers looking to reach these consumers on a personal level.
This report will:
Discuss the profile and lifestyles of the Connected Traveler
Analyze online and offline media consumption trends among Connected Travelers
Look at their attitudes towards travel and offer ways for marketers to effectively
act upon that knowledge
Identify key travel statistics and trends about where people are going and how
they are getting there
Determine top search terms and websites for domestic travel, foreign travel, and
all-inclusive vacations, on both web-based and mobile devices
Examine the behaviors of these travelers while on vacation, including favorite
activities and amount of money spent
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