The Connected Traveler is a hugely important consumer segment for the travel industry. These consumers take more trips and spend more money on travel than the average American. They have something else in common, too—all are highly connected to their smartphones. They expect brands to seamlessly engage with them in all channels, especially mobile.
For marketers, cutting through the clutter and engaging with this consumer segment is more important than ever before. In this report, we’ll provide actionable insights around the behaviors and attitudes of the Connected Traveler, as well as ideas for marketers looking to reach these consumers on a personal level.