Marketing Risk

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Is trended data predictive?...

Sometimes life throws you a curve ball. The unexpected medical bill. The catastrophic car repair. The busted home appliance. It happens, and the killer...

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3 ways to enhance your credit marketing efforts...

When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...

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What will the 2017 data breach landscape look like?...

2017 data breach landscape Experian Data Breach Resolution releases its fourth annual Data Breach Industry Forecast report with five key predictions What will the...

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Top moments to assess a customer’s “ability to pay”...

 All customers are not created equally – at least when it comes to one’s ability to pay. Incomes differ, financial circumstances vary and economic...

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Experian cited in Mobile Fraud Management Solutions re...

Experian cited in Mobile Fraud Management Solutions report from Forrester as having the most capabilities and one of the highest estimated revenues in total...

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I’ve Never Been So Insulted! Strategies to Reduce Fals...

False declines are often unwarranted and occur due to lack of customer information Have you ever been shopping online, excited to get your hands...

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Day 1, Vision 2016: Top 10 Takeaways...

It’s impossible to capture all of the insights and learnings of 36 breakout sessions and several keynote addresses in one post, but let’s summarize...

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Alternatives to Support and Grow America’s Credi...

Television had its Twilight Zone, the Emmy-winning anthology series featuring tales rich in fantasy, morality and irony. Today’s economy has its own Twilight Zone....

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Banking to Millennials 101...

Best practices and innovative strategies for banking to millennials Before we begin, a disclaimer: Banking to millennials is a long-term strategy. Many marketing campaigns...

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Identity Relationship Management
to manage risk...

Identity management traditionally has been made up of creating rigid verification processes that are applied to any access scenario. But the market is evolving...

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to manage risk
New type of loyalty fraud in the headlines (again)...

Loyalty fraud and the customer experience Criminals continue to amaze me. Not surprise me, but amaze me with their ingenuity. I previously wrote about...

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Payments and Identity in a fog of devices...

Payments and the Internet of things has been colliding for a while now – and it surfaced again recently with Mastercard announcing that it is...

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