Suzana Shaw

Suzana Shaw is a seasoned marketing professional with over 20 years of experience, including four years in product marketing at Experian. She has worked across the entire credit life cycle, from acquisitions to collections and data quality, bringing strategic insight and executional excellence to every stage. Suzana holds an MBA with a concentration in marketing, fueling her passion for data-driven storytelling and customer-centric innovation.

Suzana Shaw is a seasoned marketing professional with over 20 years of experience, including four years in product marketing at Experian. She has worked across the entire credit life cycle, from acquisitions to collections and data quality, bringing strategic insight and executional excellence to every stage. Suzana holds an MBA with a concentration in marketing, fueling her passion for data-driven storytelling and customer-centric innovation.

Industries: E-commerce / retail, financial services, fintech, public sector, telecommunications, cable & utilities

Areas of expertise: Debt & collections, data & analytics, customer targeting & segmentation, and market trends

 

-- Suzana Shaw

All posts by Suzana Shaw

The Rise of the Responsible BNPL Consumer: What Lenders Need to Know

Today’s BNPL consumers are showing signs of financial responsibility, offering lenders new opportunities to empower financial futures.

Published: October 9, 2025 by Suzana Shaw
Improve Customer Management with Event-Based Triggers

Consumers' financial behaviors are constantly changing. Event triggers enable lenders to quickly respond before their portfolio takes a hit.

Published: November 20, 2024 by Suzana Shaw
Improve Account Management with Predictive Credit Attributes

Learn how leveraging credit attributes can help you reduce your risk exposure, prioritize accounts, and modify your pre-collections strategy.

Published: June 21, 2024 by Suzana Shaw

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