Automotive Marketing

Loading...

The deprecation of third-party cookies is one of the biggest changes to the automotive digital marketing landscape in recent years. Third-party cookies have long...

Published: September 28, 2023 by Kelly Lawson

A funnel describes marketing and sales opportunities because it is the widest at the top and narrowest at the bottom. This is an accurate...

Published: May 9, 2023 by Kelly Lawson

Dealers are always looking for reasons to connect with consumers. From back-to-school or graduation specials to holiday offers, dealers leverage seasonal and routine aspects...

Published: April 7, 2023 by Kelly Lawson

In the last decade, electric vehicle registrations have increased by 3,600%, and the demand for alternative fuel vehicles continues to soar. Manufacturers are rapidly...

Published: January 24, 2023 by Trish Radaj

Strategic automotive marketing and measurement are getting more complicated with the increase in consumer channels and devices. This makes it harder for marketers to...

Published: January 9, 2023 by Kirsten Von Busch

In honor of all the marketers who frantically created and activated audiences for Cyber Five sales (Thanksgiving Day through Cyber Monday), this blog announcing...

Published: November 21, 2022 by Kirsten Von Busch

When your marketing strategies don’t go as planned, don’t you wish you could have taken a “mulligan?” In today’s marketing world, it’s normal and...

Published: October 13, 2022 by Kirsten Von Busch

Did you know that GenX had the most Hybrid owners migrate to Electric Vehicles in 2021? And believe it or not, the next group...

Published: September 23, 2022 by Kirsten Von Busch

To help your marketing dollars go further in 2022, developing multichannel strategies that more efficiently incorporate both traditional and online consumer audiences is key...

Published: August 30, 2022 by Kelly Lawson

I love the random “National” holidays that are popping up. Did you know we recently celebrated National Chocolate Chip Cookie Day? It’s no 4th...

Published: August 29, 2022 by Kirsten Von Busch

Last month my blog discussed how Building the Perfect Audience is Like Building the Perfect Burger! It was National Hamburger Month, so it seemed...

Published: June 21, 2022 by Kirsten Von Busch

We are thrilled to introduce a new quarterly series, Automotive Consumer Trends & Analysis. For years, Experian has been delivering automotive insights in our...

Published: May 19, 2022 by Kirsten Von Busch

Today’s OEM marketers, agencies and large dealer groups are under tremendous pressure to connect with consumers across multiple marketing channels. Finding a wide variety...

Published: May 18, 2022 by Kirsten Von Busch

With used vehicle sales up 13% from 2020 to 2021, and auction volumes at historic lows, obtaining vehicles directly from consumers offers an opportunity...

Published: May 9, 2022 by Kelly Lawson

As I reflect on the past two years and think about how the pandemic impacted the automotive industry, I realized that although it was...

Published: May 3, 2022 by Kirsten Von Busch

Subscribe to our Auto blog

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.