Automotive Marketing

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New California Mandate Rekindles Electric Vehicle Buzz...

In late September, California announced a new requirement for the sale of all new passenger vehicles to be zero-emission by 2035. While that’s still...

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Data Paves the Road for Aftermarket Opportunity...

While the automotive industry initially took a hit at the onset of COVID-19, things are beginning to rebound. New vehicle registrations are still down...

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Incentives and Loan Terms: Making Vehicles Affordable ...

Consumers are taking advantage of new car incentives, low interest rates and longer-term loans in order to ensure that their vehicle purchase is manageable.......

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Insight into the Market Leads the Way to Pandemic Reco...

Staying ahead of the trends and adjusting will support sales growth, while also supporting consumers as they begin to recover from the impact of......

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Auto Industry Rebounds, Despite Early COVID-19 Challen...

The early assessment for the automotive industry is that despite significant challenges at the onset of the pandemic, the industry continues to...

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Consumer Sentiment: The Missing Link Dealerships Need ...

Consumer sentiment can help automotive marketers create a more human connection with...

Read More Consumer Sentiment: The Missing Link Dealerships Need to Move Forward
CUVs Gain Market Share While Sweet Spot Grows...

Experian recently released its Q1 2020 Market Trends report, which provides insights about the vehicles on the road and the most popular vehicle...

Read More CUVs Gain Market Share While Sweet Spot Grows
Early Impacts of COVID-19: Incentives Boost Market Sha...

Origination data from April and May provide some insight into the more immediate effects of the pandemic on the automotive...

Read More Early Impacts of COVID-19: Incentives Boost Market Share for Captive Lenders
Lower Auto Finance Delinquency Rates; Continued Popula...

In Q1 2020, 30-day delinquencies decreased from 1.98 percent in Q1 2019 to 1.93 percent, while 60-day delinquencies dropped from 0.68 percent to...

Read More Lower Auto Finance Delinquency Rates; Continued Popularity of Used Vehicles in Q1
What Do Acquisitions Look Like Post COVID-19?...

The largest industry disruptor was a surprise to everyone. Where bets may have been placed on digital transformation, automated decisioning, or better omnichannel programs,...

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Creating a Safe Car-Buying Experience: A Key Could Be ...

Including vehicle history reports in online vehicle listings create a more complete picture of the vehicle a consumer is looking at online....

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Experian’s Commitment to Help Dealers Navigate Uncerta...

Amid the fallout of COVID-19, I often find myself thinking about the impact the pandemic has had and will have on businesses in the...

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It’s Not Too Early to Think Convertible...

In the past 10 years, consumers begin purchasing convertibles as early as...

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A Ticket to the Future: Top Trends, the Latest Tech, M...

Update: After closely monitoring updates from the WHO, CDC, and other relevant sources related to COVID-19, we have decided to cancel our 2020 Vision...

Read More A Ticket to the Future: Top Trends, the Latest Tech, Marketing Mavens and More
Electric Vehicles in Operation: Share Still Low as OEM...

Electric vehicles have 2.08 percent of total VIO share through September 30,...

Read More Electric Vehicles in Operation: Share Still Low as OEMs Make Bets on How to Time the Market