Automotive Marketing

Loading...

Today’s OEM marketers, agencies and large dealer groups are under tremendous pressure to connect with consumers across multiple marketing channels. Finding a wide variety...

May 18, 2022 by Kirsten Von Busch

With used vehicle sales up 13% from 2020 to 2021, and auction volumes at historic lows, obtaining vehicles directly from consumers offers an opportunity...

May 9, 2022 by Kelly Lawson

As I reflect on the past two years and think about how the pandemic impacted the automotive industry, I realized that although it was...

May 3, 2022 by Kirsten Von Busch

Easily access an Open Recall Report for all your listed inventory whenever you need it and as often as you like. Run the report...

April 6, 2022 by Kirsten Von Busch

The State of the Automotive Finance Market: Q4 2021 report broke down alternative fuel financing trends—specifically how electric vehicle (EV) financing doubled y... March 31, 2022 by Melinda Zabritski

The automotive marketing world has benefited from cookie-based information to help identify and reach consumers in the market for a vehicle. Now that cookies...

March 10, 2022 by Kelly Lawson

While many view Millennials and Gen Z through the same lens, savvy automotive marketers are adjusting their strategies to capture the market of this......

February 16, 2022 by Amy Hughes

We conducted a study of thousands of online listings to better understand what details are crucial for VDPs, which Kirsten Von Busch will be...

February 14, 2022 by Kirsten Von Busch

Creating a consumer experience where a customer receives a series of relevant and timely content is the goal of omnichannel marketing. OEM marketers work...

January 11, 2022 by Kelly Lawson

Successful salespeople know that their busiest time is never when they are selling a lot of cars. They are way busier when they are...

December 21, 2021 by Kelly Lawson

While dealers wait out the chip shortage, many are looking for new revenue streams and creative ways to maintain profit levels. Dealers understand that...

November 17, 2021 by Kelly Lawson

As more consumers turn to the internet to research and purchase preowned vehicles, dealers have focused marketing efforts to the online marketplace to get...

November 1, 2021 by Kirsten Von Busch

In Experian’s Automotive Market Trends Review: Q2 2021, we looked at the data to better understand EV and internal combustion engine registration t... October 18, 2021 by Marty Miller

Although 2021’s continued focus is Americans learning to co-exist with COVID-19, automotive manufacturers and dealers will likely remember 2021 as the year of the...

October 15, 2021 by Kelly Lawson

When we look at how automotive manufacturers and dealers have marketed vehicles over the last few decades, we can see how through every decade,...

October 5, 2021 by Kelly Lawson