Customer Targeting & Segmentation
There are four reasons why the auto industry should be enthusiastic about the electric vehicle segment’s f...
Picking up where we left off, online fintech lenders face the same challenges as other financial institutions; however, they continue to push the speed...
Where are electric vehicles most popular? During the first half of the year, 3.6 percent of all new registrations in California were...
While electric vehicles remain a relatively niche part of the market, with only 0.9 percent of the total vehicle registrations through June 2018, consumer...
I believe it was George Bernard Shaw that once said something along the lines of, “If economists were laid end-to-end, they’d never come to...
How a business prices its products is a dynamic process that drives customer satisfaction and loyalty, as well as business success. In the digital...
If your company is like many financial institutions, it’s likely the discussion around big data and financial analytics has been an ongoing conversation. For...
Big Data is no longer a new concept. Once thought to be an overhyped buzzword, it now underpins and drives billions in dollars of...
With Hispanic Heritage Awareness Month underway and strategic planning season in full swing, the topic of growing membership continues to take front stage for...
Machine learning (ML), the newest buzzword, has swept into the lexicon and captured the interest of us all. Its recent, widespread popularity has stemmed...
Consumer confidence is nearing an 18-year high. Unemployment figures are at record lows. Retail spend is healthy, and expected to stay that way through...
As more financial institutions express interest and leverage alternative credit data sources to decision and assess consumers, lenders want to be assured of how...
As I mentioned in my previous blog, model validation is an essential step in evaluating a recently developed predictive model’s performance before finalizing and...
An introduction to the different types of validation samples Model validation is an essential step in evaluating and verifying a model’s performance during development...
The traditional credit score has ruled the financial services space for decades, but it‘s clear the way in which consumers are managing their money...