Kerry Rivera

Kerry Rivera oversees Thought Leadership and content marketing for Experian’s Credit Information Services division. As a versatile communications leader, she has shaped and launched clearly defined promotional strategies, campaigns and messaging for multiple global brands. She joined Experian in 2015, previously working in the captive finance and automotive industries.

All posts by Kerry Rivera

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3 ways lenders can grow money smarts with customers...

The U.S. Senate declared April to be Financial Literacy Month back in 2004. Fast forward 13 years and one has to question if we’ve...

Read More 3 ways lenders can grow money smarts with customers
Will the mortgage process finally improve for consumer...

It was two years ago when I found myself sitting cross-legged on my home office floor, papers strewn about as I organized piles of...

Read More Will the mortgage process finally improve for consumers? It can.
Understanding and knowing how to use trended data...

Knowing a consumer’s credit information at a single point in time only tells part of the story. I often hear one of our Experian...

Read More Understanding and knowing how to use trended data
Addressable TV and why financial services companies sh...

Direct mail is not dead, but it’s 2017. Financial services companies need to acknowledge there might be other ways to deliver credit offers and...

Read More Addressable TV and why financial services companies should embrace it
Q&A with industry expert on digital credit market...

As lenders seek to enhance their credit marketing strategies this year, they are increasingly questioning how to split their budgets between digital, direct mail and...

Read More Q&A with industry expert on digital credit marketing
What’s the difference between prescreen and prequalifi...

Prescreen, prequalification and preapproval. The terms sound similar, but lenders beware. These credit solutions are quite different and regulations vary depending on which product...

Read More What’s the difference between prescreen and prequalification in the world of credit?
Anticipating and growing personal loans in 2017...

Personal loans have been booming for the past couple of years with double-digit growth year-over-year. But the party can’t last forever, right? In a recent...

Read More Anticipating and growing personal loans in 2017
Top 5 financial services trends and twists to watch in...

Experian shares five trends and twists coming over the next 12 months, that could push new boundaries and in many cases improve the customer...

Read More Top 5 financial services trends and twists to watch in 2017
A digital world demands digital credit offers...

You know what I love getting in the mail? Holiday cards, magazines, the occasional picturesque catalog. What I don’t open? Credit card offers, invitations...

Read More A digital world demands digital credit offers
How consumer credit scores fared across the country in...

Which part of the country has bragging rights when it comes to sporting the best consumer credit scores? Drum roll please … Honors go...

Read More How consumer credit scores fared across the country in 2016
Financial Services Regulations: A look back and a look...

It’s been a wild ride for the financial services industry over the past eight years. After the mortgage meltdown, the Great Recession and a...

Read More Financial Services Regulations: A look back and a look ahead
Are Millennials Mortgage-Ready?...

Much has been written about Millennials over the past few years, and many continue to speculate on how this now largest living generation will...

Read More Are Millennials Mortgage-Ready?