Kerry Rivera oversees Thought Leadership and content marketing for Experian’s Credit Information Services division. As a versatile communications leader, she has shaped and launched clearly defined promotional strategies, campaigns and messaging for multiple global brands. She joined Experian in 2015, previously working in the captive finance and automotive industries.

-- Kerry Rivera

All posts by Kerry Rivera

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It was two years ago when I found myself sitting cross-legged on my home office floor, papers strewn about as I organized piles of...

Published: March 23, 2017 by Kerry Rivera

Knowing a consumer’s credit information at a single point in time only tells part of the story. I often hear one of our Experian...

Published: March 10, 2017 by Kerry Rivera

Direct mail is not dead, but it’s 2017. Financial services companies need to acknowledge there might be other ways to deliver credit offers and...

Published: February 28, 2017 by Kerry Rivera

As lenders seek to enhance their credit marketing strategies this year, they are increasingly questioning how to split their budgets between digital, direct mail and...

Published: February 13, 2017 by Kerry Rivera

Prescreen, prequalification and preapproval. The terms sound similar, but lenders beware. These credit solutions are quite different and regulations vary depending on which product...

Published: February 9, 2017 by Kerry Rivera

Personal loans have been booming for the past couple of years with double-digit growth year-over-year. But the party can’t last forever, right? In a recent...

Published: January 26, 2017 by Kerry Rivera

Experian shares five trends and twists coming over the next 12 months, that could push new boundaries and in many cases improve the customer...

Published: January 4, 2017 by Kerry Rivera

You know what I love getting in the mail? Holiday cards, magazines, the occasional picturesque catalog. What I don’t open? Credit card offers, invitations...

Published: December 15, 2016 by Kerry Rivera

Which part of the country has bragging rights when it comes to sporting the best consumer credit scores? Drum roll please … Honors go...

Published: December 1, 2016 by Kerry Rivera

It’s been a wild ride for the financial services industry over the past eight years. After the mortgage meltdown, the Great Recession and a...

Published: November 3, 2016 by Kerry Rivera

Much has been written about Millennials over the past few years, and many continue to speculate on how this now largest living generation will...

Published: October 19, 2016 by Kerry Rivera

With the Oct. 3, 2016 compliance date upon us, many lenders continue to debate how they would like to solve for the Military Lending...

Published: September 27, 2016 by Kerry Rivera

In this age of content and increasing financial education available to all, most entities are familiar with credit bureaus, including Experian. They are known...

Published: September 19, 2016 by Kerry Rivera

Tick-tock. Tick-tock. Lenders are just weeks away from the required Military Lending Act compliance date of Oct. 3, yet many are scrambling to find...

Published: September 1, 2016 by Kerry Rivera

 All customers are not created equally – at least when it comes to one’s ability to pay. Incomes differ, financial circumstances vary and economic...

Published: July 12, 2016 by Kerry Rivera

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