Customer Targeting & Segmentation

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The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to...

February 5, 2014 by Stacie Baker

The desire to return to portfolio growth is a clear trend in mature credit markets, such as the US and Canada. Historically, credit unions...

July 10, 2013 by Andrew Beddoes

By: Staci Baker As we approach the end of the year, and the beginning of holiday spending, consumers are looking at their budgets to...

November 11, 2010 by Guest Contributor

Recently, a number of media articles have discussed the task facing financial institutions today – find opportunities growth in a challenging and flat economy....

August 11, 2010 by Kelly Kent

By: Kari Michel What are your acquisition strategies to increase consumer lending and gain market share? This blog will discuss new approaches to create segment-based targeting campaigns and...

July 30, 2010 by Guest Contributor

By:Wendy Greenawalt In my last few blogs, I have discussed how optimizing decisions can be leveraged across an organization while considering the impact those decisions...

March 5, 2010 by Guest Contributor

By: Wendy Greenawalt Marketing is typically one of the largest expenses for an organization while also being a priority to reach short and long-term...

February 22, 2010 by Guest Contributor

By: Wendy Greenawalt Marketing is typically one of the largest expenses for an organization and it is also a priority to reach short- and long-term growth objectives....

February 22, 2010 by Guest Contributor