Customer Targeting & Segmentation
Our national survey found that consumers struggle to find a credit card that meets their needs. They say there are too many options and...
Everyone loves a story. Correction, everyone loves a GOOD story. A customer journey map is a fantastic tool to help you understand your customer’s...
With 1 in 6 U.S. residents being Hispanic, now is a great time for financial institutions to reflect on their largest growth opportunity. Here...
Direct mail is dead. It’s so 90s. Digital is the way to reach consumers. Marketers have heard this time and again, and many have...
Many institutions take a “leap of faith” when it comes to developing prospecting strategies as it pertains to credit marketing. But effective strategies are...
Historical data that illustrates lower credit card use and increases in payments is key to finding consumers whose credit trajectory is improving. But positive...
This summer, Experian is releasing the market’s first-ever credit solution that enables consumers to apply for credit with a simple text message. Utilizing patent-pending...
There’s a new crew coming of age. Enter Generation Z. Gen Z — those born between the mid-1990s and the early 2000s — makes...
Millennials have long been the hot topic over the course of the past few years with researchers, brands and businesses all seeking to understand...
Call it big data, smart data or evidence-based decision-making. It’s not just the latest fad, it’s the future of how business will be guided...
Sometimes life throws you a curve ball. The unexpected medical bill. The catastrophic car repair. The busted home appliance. It happens, and the killer...
Reactivation campaigns make economic sense. They build on a brand’s previous investments, targeting customers who already are aware of and previously have engaged with...
When it comes to buying a vehicle, we found that consumers who owned a Certified Pre-Owned (CPO) used vehicle are most loyal to the...
Big changes for the new year 2017 is expected to bring some big changes. But what do those changes mean for the financial services...
When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...