Kyle Matthies is the Senior Product Manager of Segmentation Solutions for Experian and manages a suite of propensity and profitability tools designed to help client optimize marketing and account review strategies. Prior to joining Experian, he was a Senior Strategy Analyst at Toyota Financial Services where he was responsible for managing targeted marketing campaigns to retain off-lease customers. Kyle holds an MBA from Texas A&M University and BA from the University of Colorado at Boulder.
--Kyle Matthies
All posts by Kyle Matthies
If someone asked you for stats on your retail card portfolio, would you respond with the number of accounts? Average spend per month? Or...
Many institutions take a “leap of faith” when it comes to developing prospecting strategies as it pertains to credit marketing. But effective strategies are...
For an industry that has grown accustomed to sustained year-over-year growth, recent trends are concerning. The automotive industry continued to make progress in the fourth...
When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...
Let’s play word association. When I say holiday season, what’s the first thing that comes to mind? Childhood memories. Connecting with family. A special...
Experian estimates card-to-card consumer balance transfer activity to be between $35 and $40 billion a year, representing a sizeable opportunity for proactive lenders seeking...
It’s more than mercury that will be up this summer. As temperatures climb, so do automotive sales, which often reach annual highs during the...
It’s more than mercury that will be up this summer. As temperatures climb, so do automotive sales, which often reach annual highs during the...