Kyle Matthies is the Senior Product Manager of Segmentation Solutions for Experian and manages a suite of propensity and profitability tools designed to help client optimize marketing and account review strategies. Prior to joining Experian, he was a Senior Strategy Analyst at Toyota Financial Services where he was responsible for managing targeted marketing campaigns to retain off-lease customers. Kyle holds an MBA from Texas A&M University and BA from the University of Colorado at Boulder.

--Kyle Matthies

All posts by Kyle Matthies

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If someone asked you for stats on your retail card portfolio, would you respond with the number of accounts? Average spend per month? Or...

November 1, 2017 by Kyle Matthies

Many institutions take a “leap of faith” when it comes to developing prospecting strategies as it pertains to credit marketing. But effective strategies are...

August 1, 2017 by Kyle Matthies

For an industry that has grown accustomed to sustained year-over-year growth, recent trends are concerning. The automotive industry continued to make progress in the fourth...

May 16, 2017 by Kyle Matthies

When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...

January 19, 2017 by Kyle Matthies

Let’s play word association. When I say holiday season, what’s the first thing that comes to mind? Childhood memories. Connecting with family. A special...

December 6, 2016 by Kyle Matthies

Experian estimates card-to-card consumer balance transfer activity to be between $35 and $40 billion a year, representing a sizeable opportunity for proactive lenders seeking...

August 1, 2016 by Kyle Matthies

It’s more than mercury that will be up this summer. As temperatures climb, so do automotive sales, which often reach annual highs during the...

June 8, 2016 by Kyle Matthies

It’s more than mercury that will be up this summer. As temperatures climb, so do automotive sales, which often reach annual highs during the...

June 8, 2016 by Kyle Matthies