Reactivation campaigns make economic sense. They build on a brand’s previous investments, targeting customers who already are aware of and previously have engaged with your brand.
Use these 4 steps to build a successful reactivation framework:
1. Analyze subscriber data to identify reactivation segments to target.
2. Identify subscriber activity to divide customers into at least 3 unique segments.
3. Develop messaging strategies for each segment.
4. Integrate or suppress inactive subscribers based on whether they re-engage.
Reactivation campaigns can deliver significant incremental revenue and position inactive subscribers for further engagement in future campaigns.
